OUR STORY, OUR PURPOSE  

We view the luxury sector as a promising arena that combines investment, innovation, and the creation of exceptional experiences that exceed customer expectations and reflect Saudi Arabia’s position as a growing market for prestigious global brands.​

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About Us

Rawajeh Luxury is a holding company specialized in the luxury sector, serving as a strategic umbrella for Arqa and Athmn, with the aim of leading and developing the presence of luxury brands in Saudi Arabia and the wider region. Rawajeh Luxury was established as a platform that brings together investment vision, operational expertise, and a deep understanding of the luxury market, enabling prestigious global brands to enter, integrate, and grow seamlessly in one of the most dynamic and rapidly evolving luxury markets.

Through its subsidiaries, Rawajeh Luxury connects the world’s leading luxury houses with distinguished clients in the Kingdom through an integrated model that combines strategic positioning, excellence in execution, and carefully curated luxury experiences.

We believe that luxury is not merely about products; it is an extension of heritage, art, quality, and experiences that leave a lasting impression. By blending global refinement with Saudi cultural depth, Rawajeh Luxury creates an environment where partner brands can thrive, preserve their legacy, and unlock new opportunities for growth across Saudi Arabia and the region.

Our Core Values
Rawajeh-Values-Commitment
Commitment
Rawajeh-Values-Sustainability
Sustainability
Rawajeh-Values-Inspiration
Inspiration
Rawajeh-Values-teamwork
Teamwork
Rawajeh-Values-innovation
Innovation

Our Mission

At Rawajeh Luxury, our mission is to attract leading luxury brands to Saudi Arabia and the wider region, empowering them to grow and thrive through strategic partnerships and exceptional experiences that elevate the standards of luxury. We support our partner brands in integrating into the local market through deep cultural understanding, innovative strategies, and operational excellence, ensuring a strong market presence and a refined experience that meets the aspirations of discerning clients.

Our Vision

To position Rawajeh Luxury as a leading umbrella shaping the future of luxury in Saudi Arabia and the region, empowering partner brands to create timeless icons and contemporary experiences that embody beauty, refinement, and innovation.

BOARD OF DIRECTORS

Behind every great service is a dedicated team of professionals. Our people are the heart of Al Rawajeh Luxury — experienced, passionate, and committed to delivering results.

Mr. Fahad Al Rajhi

Chairman of the Board

Mr. Aqeel Al Rajhi

Board Member

Mr. Selim Chidiac

Board Member

At Rawajeh Luxury, we work to build a distinctive presence for luxury brands in Saudi Arabia and the region, guided by a clear vision rooted in strategic partnerships, operational excellence, and a deep understanding of customer aspirations in a rapidly growing market.​

We believe that the success of luxury brands is not achieved simply by entering the market, but through the ability to deliver a holistic experience that reflects the brand’s identity, preserves its legacy, and provides customers with exceptional moments that combine sophistication, quality, and personalized service.​

With this in mind, at Rawajeh Luxury, we are committed to empowering our partners to grow with confidence through specialized teams, well-thought-out strategies, and carefully designed experiences that align with the Kingdom’s status as a promising destination for global luxury. Our ambition is to be the trusted partner of luxury brands and to continue raising the bar for the industry through innovation, professionalism, and the creation of experiences that leave a lasting impression on customers.​

Fadi Mansour
Chief Executive Officer

At Rawajeh Luxury, we view the luxury sector as a promising space that brings together investment, innovation, and the creation of exceptional experiences that elevate customer aspirations and reflect the Kingdom of Saudi Arabia’s position as a growing market for prestigious global brands.

Rawajeh Luxury was established as an extension of our vision to invest in high-value sectors and build strategic partnerships with luxury brands that possess a rich heritage and strong international presence. We empower these brands to grow and thrive in the Kingdom and across the region through a deep understanding of the local market and its culture.

We believe that luxury is not limited to the product itself; rather, it is a comprehensive experience built on quality, refined taste, personalized service, and the ability to create a lasting impression on customers. With this vision, we are developing a leading platform that contributes to shaping the future of luxury and opens new opportunities for our partner brands in one of the world’s most dynamic and ambitious markets.

Fahad Saleh Al Rajhi
Chairman of the Board

Rawajeh Luxury

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